About
We only work on the second purchase.
Cutover Labs is a retention-led CRM and lifecycle marketing agency. We do not run acquisition, we do not manage ad accounts, and we do not pitch brand campaigns. We build the systems that make the customers you already paid for come back.
How we're different
We start with the data, not the creative. Almost every retention engagement begins with a CRM that has duplicate contacts, missing consent records and order history that does not join to customers. Nothing downstream works until that is fixed, so that is where we go first.
We report in revenue. Open rates and click rates are diagnostics we use internally. What goes on your dashboard is repeat purchase rate, retention rate and revenue per recipient.
We will tell you when you don't need us. If your automation platform just needs configuring properly, that is a project with an end date, not a retainer. Saying so costs us a month of billing and earns a referral.
Find the revenue sitting in your database
Schedule a free 30-minute discovery call. We audit your CRM data, your current lifecycle flows and your WhatsApp and email setup, then show you the three highest-value gaps — whether or not you work with us.