/* Cutover Labs — retention & CRM agency */
:root{
  --ink:#14150F; --ink-2:#3D4038; --ink-3:#6B6F63;
  --bg:#FAF9F5; --surface:#FFFFFF; --line:#E3E1D8;
  --accent:#0F6B47; --accent-2:#12805A; --accent-soft:#E6F2EC;
  --sand:#F2EEE3; --warn:#B4531A;
  --max:1140px; --r:14px;
  --f-sans:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  --f-ser:"Instrument Serif","Iowan Old Style",Georgia,"Times New Roman",serif;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--f-sans);
  font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--accent);text-decoration-thickness:1px;text-underline-offset:3px}
h1,h2,h3,h4{line-height:1.15;margin:0 0 .5em;letter-spacing:-.02em;font-weight:640}
h1{font-size:clamp(2.1rem,5.2vw,3.6rem);letter-spacing:-.035em}
h2{font-size:clamp(1.55rem,3.4vw,2.4rem);letter-spacing:-.028em}
h3{font-size:clamp(1.1rem,2vw,1.3rem)}
p{margin:0 0 1.1em}
.wrap{max-width:var(--max);margin-inline:auto;padding-inline:22px}
.narrow{max-width:760px}
section{padding-block:clamp(52px,7vw,88px)}
.eyebrow{font-size:.74rem;font-weight:680;letter-spacing:.13em;text-transform:uppercase;
  color:var(--accent);margin:0 0 14px}
.lede{font-size:clamp(1.05rem,1.9vw,1.24rem);color:var(--ink-2);max-width:62ch}

/* header */
.site-head{position:sticky;top:0;z-index:60;background:rgba(250,249,245,.88);
  backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;gap:26px;min-height:66px}
.brand{display:inline-flex;align-items:center;gap:9px;color:var(--ink);
  text-decoration:none;flex:0 0 auto}
.brand .mark{display:grid;place-items:center;width:30px;height:30px;border-radius:9px;
  background:var(--accent);color:#fff;flex:0 0 auto}
.brand .mark svg{width:17px;height:17px;display:block}
.brand .wordmark{font-size:1.06rem;letter-spacing:-.025em;font-weight:450;
  color:var(--ink);white-space:nowrap}
.brand .wordmark b{font-weight:700}
.brand:hover .mark{background:var(--accent-2)}
.site-foot .brand .mark{background:var(--accent)}
.nav-links{display:flex;gap:22px;margin-left:auto;align-items:center;list-style:none;padding:0;margin-block:0}
.nav-links a{color:var(--ink-2);text-decoration:none;font-size:.93rem;font-weight:520}
.nav-links a:hover,.nav-links a[aria-current=page]{color:var(--accent)}
.nav-links a.btn-primary{color:#fff}
.nav-links a.btn-primary:hover{color:#fff}
.nav-toggle{display:none;margin-left:auto;background:none;border:1px solid var(--line);
  border-radius:9px;padding:8px 11px;font-size:.9rem;cursor:pointer;color:var(--ink)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;border-radius:999px;padding:12px 24px;
  font-weight:600;font-size:.95rem;text-decoration:none;border:1px solid transparent;cursor:pointer;
  transition:transform .12s ease,box-shadow .12s ease}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--accent);color:#fff;box-shadow:0 2px 14px rgba(15,107,71,.22)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}

/* hero */
.hero{padding-block:clamp(56px,8vw,104px) clamp(44px,6vw,76px)}
.hero h1{max-width:16ch}
.hero .lede{margin-top:8px}
.trust{display:flex;flex-wrap:wrap;gap:10px 26px;margin-top:34px;padding-top:22px;
  border-top:1px solid var(--line);font-size:.86rem;color:var(--ink-3)}
.trust b{color:var(--ink);font-weight:640}

/* grid + cards */
.grid{display:grid;gap:18px}
.g2{grid-template-columns:repeat(2,1fr)} .g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
.card{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:26px}
.card h3{margin-bottom:.35em}
.card p:last-child{margin-bottom:0}
.card .num{font-family:var(--f-ser);font-size:2.2rem;color:var(--accent);line-height:1;display:block;margin-bottom:10px}
.card-link{text-decoration:none;color:inherit;display:block;transition:border-color .15s,transform .15s}
.card-link:hover{border-color:var(--accent);transform:translateY(-2px)}
.card-link .more{color:var(--accent);font-weight:600;font-size:.9rem}

.band{background:var(--sand)}
.band-ink{background:var(--ink);color:#F3F2EC}
.band-ink h2,.band-ink h3{color:#fff}
.band-ink p{color:#C9CCC0}
.band-ink .card{background:#1E201A;border-color:#32352C}

/* steps */
.steps{counter-reset:s;list-style:none;padding:0;margin:0;display:grid;gap:16px}
.steps li{counter-increment:s;background:var(--surface);border:1px solid var(--line);
  border-radius:var(--r);padding:22px 24px 22px 66px;position:relative}
.steps li::before{content:counter(s);position:absolute;left:22px;top:22px;width:28px;height:28px;
  border-radius:50%;background:var(--accent-soft);color:var(--accent);font-weight:700;font-size:.85rem;
  display:grid;place-items:center}
.steps h3{margin-bottom:.25em}
.steps p{margin:0;color:var(--ink-2);font-size:.96rem}

/* faq */
details{background:var(--surface);border:1px solid var(--line);border-radius:12px;
  padding:16px 20px;margin-bottom:10px}
details[open]{border-color:var(--accent)}
summary{cursor:pointer;font-weight:620;list-style:none}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";float:right;color:var(--accent);font-weight:700;font-size:1.2rem;line-height:1}
details[open] summary::after{content:"−"}
details p{margin:12px 0 2px;color:var(--ink-2);font-size:.97rem}

/* table */
.table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--r);background:var(--surface)}
table{border-collapse:collapse;width:100%;min-width:520px;font-size:.94rem}
th,td{text-align:left;padding:13px 16px;border-bottom:1px solid var(--line)}
th{background:var(--sand);font-weight:640;font-size:.82rem;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-2)}
tr:last-child td{border-bottom:none}

/* cta */
.cta{background:var(--ink);color:#fff;border-radius:20px;padding:clamp(34px,5vw,56px);text-align:center}
.cta h2{color:#fff;max-width:20ch;margin-inline:auto}
.cta p{color:#C9CCC0;max-width:52ch;margin-inline:auto}
.cta .btn-ghost{color:#fff;border-color:#4A4E42}

/* form */
.field{margin-bottom:16px}
label{display:block;font-weight:600;font-size:.9rem;margin-bottom:6px}
input,select,textarea{width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:10px;
  font:inherit;font-size:.96rem;background:var(--surface);color:var(--ink)}
input:focus,select:focus,textarea:focus{outline:2px solid var(--accent);outline-offset:1px;border-color:transparent}
.hint{font-size:.84rem;color:var(--ink-3);margin-top:6px}

/* calculator */
.calc-out{background:var(--accent-soft);border:1px solid #BFDDCE;border-radius:var(--r);
  padding:26px;text-align:center}
.calc-out .big{font-family:var(--f-ser);font-size:clamp(2.6rem,7vw,3.6rem);color:var(--accent);line-height:1;display:block}
.calc-out .lbl{font-size:.85rem;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-2);font-weight:640}

/* footer */
.site-foot{border-top:1px solid var(--line);background:var(--sand);padding-block:52px 30px;margin-top:20px}
.foot-grid{display:grid;grid-template-columns:1.6fr repeat(3,1fr);gap:30px}
.foot-grid h4{font-size:.78rem;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-3);margin-bottom:12px}
.foot-grid ul{list-style:none;padding:0;margin:0;display:grid;gap:8px}
.foot-grid a{color:var(--ink-2);text-decoration:none;font-size:.92rem}
.foot-grid a:hover{color:var(--accent)}
.foot-bot{margin-top:38px;padding-top:20px;border-top:1px solid var(--line);
  display:flex;flex-wrap:wrap;gap:10px;justify-content:space-between;font-size:.85rem;color:var(--ink-3)}
.tag{display:inline-block;background:var(--accent-soft);color:var(--accent);border-radius:999px;
  padding:4px 12px;font-size:.78rem;font-weight:640;margin:0 6px 6px 0}
.note{background:#FFF8E8;border:1px dashed #E0BE72;border-radius:10px;padding:14px 18px;
  font-size:.9rem;color:#6B5216}
.skip{position:absolute;left:-9999px}
.skip:focus{position:fixed;left:16px;top:16px;z-index:99;background:#fff;padding:10px 16px;border-radius:8px}

@media(max-width:900px){ .g4{grid-template-columns:repeat(2,1fr)} .g3{grid-template-columns:1fr 1fr}
  .foot-grid{grid-template-columns:1fr 1fr} }
@media(max-width:680px){
  .nav-toggle{display:block}
  .nav-links{display:none;position:absolute;top:66px;left:0;right:0;background:var(--surface);
    border-bottom:1px solid var(--line);flex-direction:column;align-items:flex-start;gap:0;padding:8px 22px 18px}
  .nav-links.open{display:flex}
  .nav-links li{width:100%;padding:9px 0;border-bottom:1px solid var(--line)}
  .nav-links li:last-child{border-bottom:none;padding-top:14px}
  .g2,.g3,.g4,.foot-grid{grid-template-columns:1fr}
  body{font-size:16px}
}
